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Green Bay, WI Press Release

Cabela's® Announces Opening Date of Green Bay, Wis., Store
Ribbon-cutting scheduled for 10:45 a.m.; doors to open at 11 a.m



SIDNEY, Neb. (June 3, 2013) – Cabela's Incorporated, the World's Foremost Outfitter® of hunting, fishing and outdoor gear, will celebrate the official grand opening of its Green Bay, Wis., store Thursday, July 25.

Map of Wisconsin A ribbon-cutting ceremony hosted by Cabela's executives and special guests will begin at 10:45 a.m. and doors will open for business at 11 a.m. Opening day will begin a weekend-long celebration featuring outdoor celebrities, events for the entire family, giveaways and more.

The 100,000-square-foot store is located in the Titletown Development area being developed in conjunction with the Green Bay Packers. It sits at the southeast quadrant of US Route 41 and Lombardi Avenue near Lambeau Field in the Village of Ashwaubenon in Brown County.

In addition to thousands of quality outdoor products, the store features a mountain replica, hundreds of museum-quality wildlife displays, an aquarium, indoor archery range, Gun Library, Bargain Cave, Deli, Fudge Shop and a Sportsman's Hall of Fame showcasing Wisconsin trophy animal mounts and other memorabilia honoring the state's outdoor heritage.

More than 200 full-time, part-time and seasonal employees – most from Green Bay and the surrounding area – will be employed at the store.

The store's interior is built in Cabela's next-generation format designed to surround customers in the outdoor experience. The exterior reflects Cabela's popular store model with log construction, stonework, wood siding, a large glass storefront and metal roofing.

Currently, Cabela's operates 44 stores across North America with plans to open an additional 13 by the end of 2014. The Green Bay store is Cabela's third in Wisconsin, joining the Richfield and Prairie du Chien locations. The company also operates a distribution center in Prairie du Chien.

About Cabela's Incorporated

Cabela's Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world's largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company's founding in 1961, Cabela's® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World's Foremost Outfitter®. Through Cabela's growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela's also issues the Cabela's CLUB® Visa credit card, which serves as its primary customer loyalty rewards program. Cabela's stock is traded on the New York Stock Exchange under the symbol "CAB".

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