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Waco, TX Press Release

Cabela's® Announces Opening Date of Waco, Texas, Outpost Store
Ribbon-cuttings scheduled for 10:45 a.m.; doors to open at 11 a.m.



SIDNEY, Neb. (Aug. 29, 2013) – Cabela's Incorporated, the World's Foremost Outfitter® of hunting, fishing and outdoor gear, will celebrate the official grand opening of its Waco, Texas, Cabela's Outpost store Wednesday, Oct. 30 with a special ribbon-cutting ceremony.

Opening day will kick off a weekend-long celebration highlighted by celebrity appearances, family events, giveaways and more. The ribbon cutting ceremony, hosted by Cabela's executives and special guests, will begin at 10:45 a.m. and doors will open for business at 11 a.m.

The store is located at Interstate 35 and Texas Loop 340 in the Central Texas Marketplace, which includes Kohl's, Belk, Ross Dress For Less, Best Buy, Office Depot, Bed Bath & Beyond and Marshalls, among other businesses.

It is expected to employ approximately 100 full-time, part-time and seasonal employees, most coming from Waco and the surrounding area.

Cabela's Outpost stores are designed for efficiency, flexibility and convenience, offering customers the unique Cabela's shopping experience with access to all Cabela's merchandise via online order kiosks and an In-Store Pickup program. In-Store Pickup allows customers to order Cabela's gear ahead of time and pick it up at their convenience at the store of their choice free of charge.

The 42,000-square-foot Waco location will feature a Core-Flex floor plan allowing products to be rotated seasonally, as well as a rugged outdoor look and feel. It will include innovative digital signage and the same quality products and customer service for which Cabela's is famous.

Currently, Cabela's operates 47 stores across North America, including three in Texas - Fort Worth, Buda and Allen. Additionally, in summer 2014, the company plans to open a 42,000-square-foot Cabela's Outpost store in Lubbock. Cabela's has announced plans to open 17 new locations over the next two years.


About Cabela's Incorporated

Cabela's Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world's largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company's founding in 1961, Cabela's® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World's Foremost Outfitter®. Through Cabela's growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela's also issues the Cabela's CLUB® Visa credit card, which serves as its primary customer loyalty rewards program. Cabela's stock is traded on the New York Stock Exchange under the symbol "CAB".

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